Digital accessibility is not an edge case What business leaders don’t always consider is the opportunity that digital accessibility represents, whether it’s reaching more potential customers, building a more inclusive organization, or improving the browsing experience for all users - not to mention search engines and voice assistants. And when that happens, other business leaders pay attention.
More companies are receiving demand letters or being taken to court over alleged violations under the ADA. Over the last few years, there has been a record number of digital accessibility lawsuits. Many business leaders are aware of the risk of non-compliance with the Americans with Disabilities Act (ADA) and other accessibility legislation.
Three reasons to prioritize digital accessibility In this post, I discuss three benefits of digital accessibility - and hopefully, make a case for why inclusion isn’t just the right thing to do, but a huge business opportunity. This perception of digital accessibility as a cost center without an easy remedy is one of the reasons that just 3% of the internet is accessible to people with disabilities, despite the 1.3 billion people globally who live with a disability. Many of the respondents also thought they would have to rebuild their website from the ground up in order to deliver an accessible browsing experience. In a recent AudioEye survey of 500 business leaders and web professionals, 70% said that “cost” was their main concern when it came to digital accessibility.
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