Likewise, the content displayed on a responsive website flows like water, ready to fill the screen size of the users without affecting the user experience.įor Google, website responsiveness contributes to how high a site can rank in a search engine. It’s shapeless and it follows the shape of its containers. It was coined a "fluid" design for a reason. Meanwhile, responsive web design offers a more flexible design compared to adaptive design as it configures itself based on the available screen size.
DESIGNING RESPONSIVE LAYOUT LOOK FREE
When the site finds free space, it chooses the best-suited layout for the screen.Īs a result, when you open a browser on a desktop, the site selects the optimum layout for that screen size resizing the browser has no effect on the design. If you capture the interest of your potential users, they may come back as a regular audience and the chances of converting them into purchasing customers are at an all-time high.Īdaptive design has different fixed layout sizes, whereas responsive design changes the design pattern to fit the screen size available. You see, there are many ways to consume information and it is no longer restricted to a single device. This indicates that every user who exits from your website is a loss of potential customers to whom you can offer your products and services.Īs a result, when a user doesn’t find the right thing at first search, 40% of them opt to find that product or service on their competitor’s site. In fact, Google reported that 61% of users were unlikely to come back to an unresponsive and slow website. If you fail to make a pleasurable user experience, it will surely hurt your business. Some may visit your site while they are on a bus ride to their office, or other users may land on your website while they are sitting at their computers, and these moments give you more room to pull them into a space where they see your products and services. If you have a responsive web design, you maximise your chances of presenting your content to a wider audience using different devices.Ī responsive website design indicates an awareness of the taste and appeal of different users. The importance of having a responsive website design To achieve a responsive website design, designers set element sizes in relative units ( % ) and implement media queries to keep their designs more adaptable to different browser sizes and ensure content consistency regardless of the device used. A responsive website design makes sure that you feel comfortable when you land on the web page. A user’s device may change its behaviour, platform, orientation and size and that’s fine.
With this, you don’t need to stick to one device to consume information, finish an important task, or go on with your life.Ī responsive web design intends to respond to the ever-changing state of a user. Rather than relying on a set of fixed screen sizes, websites easily detect the size of the device being used and adjust accordingly, resulting in an excellent user experience. Responsive web design (RWD) refers to the modern way of permitting pages and websites to smoothly display content on all devices and screen sizes. Are Responsive Websites Still Relevant?.Is there an industry practice to know web design responsiveness?.Increased exposure to a broader range of users
The importance of having a responsive website design.In this article, we will share what responsive web design is and why it responds to the pressing needs of modern times.
Whether they are using their phone, laptop, desktop, tablet or other devices, they access the site without much trouble.Īs a SaaS product builder, we've seen the value of a captivating web design and how many SaaS companies invest heavily in it to increase their ROI and maintain a higher conversion rate. It becomes more responsive to users’ behaviour, which allows them to experience a pleasurable journey. The rising numbers of mobile users have shaped the way web designers bring to life the looks and functionalities of a web page. Setting for a doctor’s appointment using your phone? Absolutely. Responding to an email while waiting for your coffee? Yes.ĭoing a video chat while buying groceries? Definitely. Gone are the days when mobile phones were only for calls and texts, as this pocket-sized device has revolutionised the way we do things.
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